Long's Horseradish Condiments

Packaging Design

For this project we were tasked with coming up with an identity and label for Long‚s Pure Grated Horseradish. This identity and label would also have to work with the other horseradish based condiment that Long's makes.

My idea was to create something modern that could represent the intense unique flavor that horseradish has. To express this I created an abstract mark that resembles a small burst of fire. This is how I identified with the taste of horseradish, sharp and intense o the first bite.

Also included were labels for the Long's Premium Cocktail Sauce, Gourmet Horseradish Pickles, and Gourmet Horseradish Mustard. I also explored how the identity from the labels would work on corporate letterhead.

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