Museum for African Art

Identity System

This is a comprehensive system of identity that included creating a logo, color palette, multiple signs, an event calendar, ticket mock-ups and postcards. The tone for all of this collateral work was set by the simple geometric style of the logo.

The logo is based upon the rectangular shape the museum plans on installing for their windows, and uses in their current logo. I furthered the use of this shape by creating a mark to symbolize Africa from these rectangles. I chose a font, which was geometric and related to the rectangular shape, which lead me to choose Eurostile for its square form and rounded curves.

It was interesting to create a branding system that extends onto multiple pieces of collateral.


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